Book Synopsis:
The key to book marketing is not trying to sell your book to everyone, but selling it to your ideal reader.
The third book in Marketing for Authors is about more than just using paid advertising to sell your book. It’s also about learning where to find an audience for your book and making your story an impulse buy.
Learn how to write sales copy and create graphics that help sell your book, whether in paid ads or on social media. You’ll get helpful tips and techniques to successfully promote your book through advertisements on Amazon, Facebook, Instagram, Goodreads Giveaways, and even email advertisements. You'll also learn about many free ways to promote your book, such as newsletter swaps and ebook promotion websites.
Book marketing doesn't have to cost hundreds of dollars or require years of experience.
With an entire resources section at the end of the book, you’ll walk away feeling empowered to start promoting your book and ready to discover new readers. By the end of this book, you’ll know where to invest your time and money to multiply book sales.
SPOILER FREE
If you've ever been mystified by purchasing ads for your book, Mandi and Bethany do a great job on breaking it down in one book.
The book explains the various online paid advertising options and shares tips on how to make them effective. It gives some a few examples of what did or didn't work for the authors in their experience which I find insightful.
They brush upon several different types of paid advertising methods and then they tell you their preferred method. This works for me because I'd like to skip exactly to the more effective methods but I enjoyed learning the other types if I choose to experiment. They do emphasize that it's a lot of trial and error to find the most effective ads but I think that's true with all marketing tactics.
If you're looking for an in depth step-by-step how to book on paid advertising or a specific type of method, this book is probably not for you. You won't find deep, detailed information on a particular method but this book is good for a general sense of what methods are available if you're new to marketing and advertising. This book is for those novice authors who have little to no experience with paid online advertising and are interested in increasing their understanding and knowledge.
Overall, a good useful break down of the various methods of online paid advertising for novice author's who are looking to market their books.
3.7 out of 5 rating for me!
(An ARC was provided in exchange for an honest review. I was not compensated in any other way. I requested a free review copy of this book through StoryOrigin and am voluntarily leaving a review.)
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